Appley and Zoe Hoare

Photo by Katie Wilson


Appley Hoare has always been associated with the visual arts. Working firstly in advertising, then photography, later as a stylist, which led to being the Interior Design Editor on a prominent 'Homes' magazine.

Appley was obsessed with collecting antiques at an early age and while studying at the Sorbonne in Paris would spend hours scouring the flea markets. It was, therefore, almost inevitable that Appley would open an antique business and has now been dealing in French Country furniture for over 15 years.

Having recently moved to London with her daughter Zoe Hoare, the business is currently well established on the Pimlico Road in Belgravia, which is home to some of the best antique shops in London.

Zoe Hoare has inexorably been associated with antiques all her life and having studied Fine Art at University is now an indispensable part of the business, managing the shop and dealing with Promotions, Public Relations and Advertising.

Mother and daughter work very successfully as a team, Appley bringing her years of experience and contacts in France while Zoe contributes her energy, enthusiasm and IT skills. The end result is a professionally run antique shop with a great deal of style.



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